Topics that will drive engagement on social media
One of the biggest reasons people give for not being more active on social media is because they feel like they can’t find interesting things to talk about.
You definitely don’t want to churn out poor-quality content, or pushy, salesy stuff that sounds spammy and impersonal. Your social media content should be interesting, insightful, real and shareable. Have a read of my 8 talk-worthy topics below for inspiration.
1. Things you love
Posting about things you love and what makes you smile introduces you to your audience. Plus you’re also likely to have some interesting things to say regarding something you’re passionate about. So what makes you smile? Whether it’s personal growth things, lovely food you like to eat, or funny things your kids say, chances are, the things that lift your spirits will have a positive effect on your audience too.
2. Things that inspire you
What sparks your creativity and pushes you (or your business) to innovate? Where do you go to affirm your inner greatness? A favourite author? Leaders in your industry? Post about things and people that motivate you to make things happen.
3. Bragging rights
This can feel uncomfortable at first, but the internet is a big place and being modest is not a sustainable marketing strategy. Share your accomplishments and show your audience how great you are! Is your schedule booked for the next two months? Brag about it! Or showcase exactly how you help your clients/customers.
4. Things from other people
If someone you follow posts an insightful article or provides unique value to you, through insights, analysis or just plain fantastic products, share that goodness with your own audience.
What newsletters do you always read? What website offers great content for your industry?
5. You couldn’t stop laughing because…
Everyone needs a good laugh, at least daily. Laughter is incredible because it’s one of those universal things that takes you out of your head and plants you firmly in the present. And when it’s contagious, it really is the best medicine.
Funny things are always a worthwhile share on social media. Search for funny videos on YouTube, or find a meme or gif that cracks you up.
6. Ask questions
Get curious with your community. It doesn’t have to be about your work – focus on getting to know who you are connected with on your social media profiles. What are their thoughts about current affairs? What are they doing this weekend? What books do they read? How do they manage family and work life?
These questions can inspire interesting topics to talk about in future posts too.
7. Witty musings
You know those strange but lovely things that happen to us in life? Like that time a butterfly landed perfectly on your window when you were daydreaming about something special. Or when the barista drew a flower in your latte. People enjoy reading about these nice moments. They also show your human side, and give others a chance to connect with you.
8. Promote your own things
You don’t always have to search far and wide for interesting things to talk about because you’ll be doing some very cool things within your business, so don’t be afraid to share your goods too! Revive those old blog posts and share them again for new people to discover. Tell people if you’re holding an event or speaking on a podcast as an expert in your field.
Share information about the services you offer – but in balance with the other items on this list. The point is to nurture a connection with like-minded people who will enjoy following you and your business – because of you.
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