Structuring your social media content plan according to current events and seasons can create a good flow for your content and help your brand stay fresh and up-to-date. If you’re in need of inspiration, look no further – I’ve brought you five creative social media campaign ideas.
1. Partnerships with local businesses, charities and influencers in your industry
Partnerships and collaborations are a win-win scenario for all parties involved. They will increase your brand’s credibility and reach a wider segment of your target audience, whilst engaging the partnered business/influencer’s audience.
Partnering with charities is a good method of bringing your community together, while helping you communicate your brand’s values. Whether your goal is to encourage donations or raise awareness, there are plenty of creative ways to work with charities.
2. Create a giveaway
Giveaways are a fantastic way to drive engagement for your brand and develop new relationships with your target audience. The first step is to decide what you’ll by giving away, which will depend on your business. It could be a free meal for your restaurant, gift cards for online stores, and more. Just ensure that the prize is tangible and worth entering for. You could also offer special discount codes to runners up.
Then decide what you want from the giveaway – usually businesses would like more likes/follows on their page. Incorporate this into the giveaway entry requirements. And by asking entrees to tag their friends in the comments and share the post, this will provide extra organic reach.
3. Encouragement of user-generated content
Depending on your business, another giveaway idea could be for people to share photos of your brand on social media and tag you. User-generated content gives you fantastic content to use within your own feed, whilst generating brand awareness. It could be an ongoing activity where people are automatically entered into a monthly prize draw.
4. Create content relating to holidays and national/international days
Incorporating seasonal trends is a great way to boost engagement and reach on social media. Creating content for the big national holidays, awareness days and “hashtag days” adds your brand’s voice into the mix while diversifying your content.
For example, a chocolate brand could campaign for Easter several weeks before, whereas Earth Day could be a great campaign topic for environmentally conscious businesses and charities.
There are official national days and holidays which are usually always relevant to reference. You can visit this website to see what they are. These will also show you “hashtag days” which are popular on social media. Examples include #InternationalWomensDay and #NationalPizzaDay. These types of posts should be used sparingly unless they tie in nicely with your brand.
5. Live stream
Livestream parts of any event on social media to create more buzz, encourage interaction with attendees, and show the best parts to those who couldn’t attend. Other ideas include chatting with your customers or industry partners, or conducting a live Q&A session. Livestreams help you connect with your audience in a way that personifies your brand.