Accounting may not be the most vibrant of industries, so you may struggle to always come up with fresh content ideas for your social media channels. But to help, I’ve put together some social media post ideas, specifically for accountants.
Interesting statistics on accounting
The accounting industry is more interesting than people give it credit for – did you know Mick Jagger and comedian Eddie Izzard started out their careers in accounting?
Also, if you know your facts and statistics, you could create custom graphics and share them on social media. Always remember that posts with images or videos generally attract more engagement than those without. By creating your own graphics and content, you’ll stand out from other accountancy firms who don’t have the skills or time to do so.
News on the economy and business
Right now we’re living through turbulent times, and not a day goes by without a new story on the economy. Add BBC News and other sources to your bookmarks, and share regular news with your followers to keep them up to date. Companies going into administration, unemployment figures, changes in tax laws and much more will help to position your business as an authority with your niche, and will encourage people to follow your page/profile.
Tips and advice
Rather than just promoting your services, keep your followers engaged by offering free advice and top tips on accounting and finances. These could include the apps you recommend to monitor daily expenses, tips and tricks on reducing tax bills, and so on.
You know more about taxes and accounting than anyone else, including all of the important dates in the tax diary. Schedule reminders to update your followers on when their taxes are due – you could even tie it into offering discounts or packages for small-medium sized businesses.
Sharing reviews and testimonials from happy clients is another way to keep your accounts ticking over with fresh, relevant content. If you can create case studies on how you’ve helped clients with testimonials, even better.
If you are part of a small-medium sized business with multiple employees, that can bring lots of content. Whether you’re celebrating someone’s birthday, fundraising for a charity or introducing a new member of staff, take some photos and videos and share on your social media channels
People love to see behind-the-scenes content, they get an inside look into your business and it humanises your brand, making your business feel more personable.
Would you like more advice?
I can provide a social media strategy, bespoke to your business, based on your industry, target market, and what you wish to achieve from social media. It includes specific content ideas, the platforms you should be using, the best free online tools to use, and much more. This is priced at just £195. Get in touch to find out more!