LinkedIn have recently spilled the beans on some key algorithm insights as to how their platform works and what it prioritises. The platform has 810 million users and counting, and their algorithm has to process billions of posts every day, so it takes in all sorts of factors. So how can you up your game […]
The Instagram algorithm is what determines how many people your content reaches. So the algorithm is the thing you need to keep happy. There are a lot of different factors that come into play – here are 7 ways to increase your Instagram reach and improve the Instagram algorithm, from posting at the optimal time […]
LinkedIn is the social media platform where you can use your own profile to build your professional brand, share content with other professionals, and connect with potential clients, business partners and employees. Personally for my business, it’s given the biggest return on investment of my time. It’s also the channel that I’m covering more and […]
Using Facebook definitely has its benefits for businesses, with many prioritising the platform for their paid advertising campaigns because of their successful results. And since Facebook owns Instagram, it’s easier to establish a presence on both platforms, as they work well together with many of the same features – linking your accounts and messages, comparing […]
During social media training sessions I am often asked about the differences between using a LinkedIn company page versus a personal profile. If you’re familiar with Facebook, the differences between a business page and a personal profile on LinkedIn are quite similar to Facebook. The only thing to note is that you can promote your […]
Online review sites are the biggest way for consumers to share feedback on products and services. And when prospective customers are considering a purchase, they’re one of the first things they check. Collecting ratings and reviews is great, but are you making the most of this valuable data? You can use testimonials to create social […]
Influencer marketing in its current form is a fairly new concept. If you’re a small-medium sized business considering influencer marketing but not sure where to get started, this guide is for you. There are many benefits and it doesn’t need to be costly. There isn’t really a right or wrong way to do it, only […]
The answer to this question is – it depends. But I have compiled a list of useful questions to ask yourself to find out if it’s the right place for your business to be marketed. Many businesses get slightly intimidated by TikTok. It’s much more tailored to a younger audience overall than the other platforms […]
Would you like to discover emerging social media marketing trends that you can put to work right now? Wondering what will matter in 2023? I’ve researched and rounded up some predictions on key social media marketing trends for 2023 that business owners and marketers should be aware of. 1. Short form video content leads the […]
If you work in social media or another area of digital marketing, podcasts are a brilliant way of keeping up with what’s happening in the digital world. Not only that, but they’re a great place to learn about relevant news, industry updates, platform updates and tips and advice from others as to what’s worked for […]
CONTACT DETAILS
Get Social with Grace | Bury St Edmunds, Suffolk | T: 07780 436116 | E: hello@getsocialwithgrace.com