During social media training sessions I am often asked about the differences between using a LinkedIn company page versus a personal profile. If you’re familiar with Facebook, the differences between a business page and a personal profile on LinkedIn are quite similar to Facebook. The only thing to note is that you can promote your […]
Online review sites are the biggest way for consumers to share feedback on products and services. And when prospective customers are considering a purchase, they’re one of the first things they check. Collecting ratings and reviews is great, but are you making the most of this valuable data? You can use testimonials to create social […]
Influencer marketing in its current form is a fairly new concept. If you’re a small-medium sized business considering influencer marketing but not sure where to get started, this guide is for you. There are many benefits and it doesn’t need to be costly. There isn’t really a right or wrong way to do it, only […]
The answer to this question is – it depends. But I have compiled a list of useful questions to ask yourself to find out if it’s the right place for your business to be marketed. Many businesses get slightly intimidated by TikTok. It’s much more tailored to a younger audience overall than the other platforms […]
Would you like to discover emerging social media marketing trends that you can put to work right now? Wondering what will matter in 2023? I’ve researched and rounded up some predictions on key social media marketing trends for 2023 that business owners and marketers should be aware of. 1. Short form video content leads the […]
If you work in social media or another area of digital marketing, podcasts are a brilliant way of keeping up with what’s happening in the digital world. Not only that, but they’re a great place to learn about relevant news, industry updates, platform updates and tips and advice from others as to what’s worked for […]
Once upon a time, a social media network was born – one that seemed geared only to employers looking for new employees, and employees looking for work. Unlike other personal social media networks, LinkedIn was rather “corporate”, and very much about being professional and showcasing skills. Then businesses began to wake up to the potential […]
It’s really important to give your followers and clients a peek “behind the curtain”, and this can be done by showcasing what it’s like to work at your company and who the people are working behind the scenes. Staff profiles humanise your brand, help your clients and audience connect with your business, and create opportunities […]
Right now, businesses need to be very strategic with their social media efforts if they want to get their message heard above all the noise on social platforms. It’s my full time job to help dozens of businesses in a variety of sectors utilise social media, through content creation and organically growing their audiences. There […]
The Instagram algorithms have one goal: to make you stay on the app longer by delivering content it believes you will find relevant and interesting. Instagram says: “We want to make the most of your time, and we believe that using technology to personalise your experience is the best way to do that.” You can […]
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