In the last few years, it has become harder than ever to see organic engagement on Facebook posts from Pages. There’s much more competition, with more brands fighting for consumers’ attention. You need to be extra creative to get your business noticed.
But worry not, because I’ve come up with 20 Facebook tactics that are sure to generate high engagement.
1. Share trends
Posts about trending topics are actually rewarded by Facebook’s news feed algorithms. Find trends that your audience is likely to be interested in or talk about. By posting around it, you can have the opportunity to interact with your fans by asking questions and responding to comments.
2. Update profile and cover photos
Change your profile picture and cover photos regularly. By doing this, you are able to keep your page and followers up-to-date. Here are a couple of pointers:
- Profile pictures should always feature your brand’s logo.
- The cover photo is a big space and the first thing people see when visiting your page – so make it count! Incorporate special offers, your USPs, etc.
3. Share what’s on your mind
Stand out from the saturated, salesy posts by sharing what’s on your mind for the day, and see if people respond. Take the opportunity to share the thoughts of the people behind the logo. People are much more interested to connect and engage with business owners and staff.
4. Take a selfie!
Selfies are a great way to connect your brand with your fans, while making your brand more personable. Relate it to your business in some way. Your audience will be likely to engage and react strongly with this type of post.
5. Repost viral photos
Posting viral photos from the internet is a fun option if you’re out of Facebook post ideas. Look for memes, funny photos or quotes, keeping it relevant to your industry.
6. Get to know your audience
Post questions and fill-in-the-blanks to drive reactions and engagement. People like to share their opinions on Facebook, especially in an easy format. Just make sure you acknowledge and reply to all comments.
7. Educational posts
Educational posts can provide excellent value to consumers. Examples of this type of post include tips, tutorials, and industry-related news. If your audience finds value in your post, they’re more likely to engage.
8. Be you!
Most Facebook users are on the platform to interact with their friends and family, so act and post the way you would normally in real life. This can allow your brand to sound more personable while still growing engagement.
Consumers are more likely to interact with posts that have a human tone of voice than if they feel like they’re interacting with bots.
9. Highlight your fans
Give the spotlight to your customers and fans by posting about them. This way you can build up two things that are vital to your brand: trust and credibility. Highlighting real customer posts using your product or service is a testimony in itself. Plus, most Facebook users love to receive a shoutout from a business!
10. Post inspiring quotes
People often connect well with inspiring quotes. They are uplifted by them, and it would be great if they connect that positive feeling to your brand.
11. Boost your posts
Boost posts to increase your reach and engagement. You can do this at a small cost: just boosting for £5 over a couple of days can increase the audience reach by around 1000 (targeted!) people.
12. Company milestones
Company anniversaries, new clients, staff milestones… These are all excellent things worth sharing! They are positive pieces about your brand, showcasing you in a great light.
13. Post product photos
Share photos of your product being used. This will show people how it’s used and that others are buying it, making them more likely to engage with the post and potentially make a purchase.
14. Throwback Thursday posts
Throwback Thursday (or TBTs) posts are one of the many fun trending types of posts you can get involved in.
The idea is to post an old photo from the past using the hashtag #ThrowBackThursday or #TBT. People love to see history or how things have changed. Post ideas include stories of the business first launching, or photos of you or your staff when younger.
15. Create polls
Polls are a fun way to get your audience engaged. These can be related to anything, or you could create polls based on your business/services to get data of what people think about you. Polls can be an insightful way of gathering information.
16. Awareness days
Do you ever see random posts like to #NationalDoughnutDay on Facebook? These are fun awareness days that are often trending and get good engagement. There are awareness days on all sorts of things (check out awarenessdays.com for the full calendar). Use these ideas to create fun posts – here are a couple of examples on how:
- As it’s #NationalPetDay, here is a photo of our IT manager’s dog! Comment below a photo of your furry friend.
- Today is #EnvironmentalWeek. We’ve listed 5 ways you can make your home more sustainable.
- Happy #WorldPizzaDay! Our office is debating the greatest pizza toppings – they’re stuck between Hawaiian or Pepperoni! Which is your favourite?
17. Share blog posts
If you have a blog, share your articles – this is an excellent way of driving traffic from Facebook to your website.
Blog posts that get good engagement on Facebook are usually “how-tos”, top tips or industry trends and news.
18. Talk about charities and causes
Do you have a charity close to you? Post about it!
Share how you or your business gives back to the community, and explain why your chosen charity is important to you. These posts are well-received on Facebook, plus the charity will be pleased to receive brand awareness from you.
19. Share testimonials
Build your credibility by sharing customer reviews and testimonials. You can also encourage people to leave reviews on your Facebook Page, which you can put on your website, and create social media graphics with to repost.
20. Thank fans for comments
Thank your audience for actively engaging with your posts. This can be a nice post idea by itself, letting them feel appreciated and heard. It’ll encourage them to continue engaging with your page.
(MORE: How employees can improve social media organic reach and engagement)