With more than two billion active users, Facebook is one of the best places for your business to be.
But let’s be honest – Facebook organic reach is very difficult for those who want to boost their Page without any ads. You’re competing with so many businesses in your space for attention. You need to stand out to reach your audience if you want to drive traffic.
So I have (very kindly) decided to share with you some of my secrets on how you can organically improve your Facebook reach.
Create content that will get people sharing
Highly shareable content is the holy grail of social media marketing, and doing your best to create content for shares is such an important tip. As people scroll through their Facebook feed, your content must make people pause and read. Then it should go even further and encourage them to think “Omg! I must share this now!”
Facebook’s algorithms for news feeds reward active users with engaging content. The more reactions, comments and shares your posts get, the better their reach. Although advertising with money will go further, organic interaction can still work.
An example of a company that is excellent on social media is innocent. See below one of their post with lots of shares – 2.6k!
Prioritise audience engagement
Not only do you need to get your audience sharing, but it’s important that they like and comment too. Take every opportunity to engage your audience. Respond to any comments that you receive on your posts – let people know they’ve been heard.
Also the engagement on your posts means you’ll be rewarded by Facebook, so if people are seeming chatty on your posts, strike up some conversation. Some marketers even create posts specifically for discussions. It could be weekly chats, a place for industry gatherings or simple Q&As. Not only will this increase your engagement, but it’ll help you to build a little community too.
Know your best times to post on Facebook
The ideal amount to post on Facebook where it doesn’t become too spammy is once per day. But what time should you publish? Through research I’ve found the following on when people are most engaged on Facebook:
- The safest time to post is weekdays from 10am until 3pm
- The most recommended day to post is Thursday
- The least recommended time to post is Saturday and late evenings or early mornings
But that doesn’t mean sticking to just this. Try also posting in the off-peak times as your chances of appearing in the feed increase since other Facebook pages aren’t as active during this period. Conduct a test to see which time works most effectively for you.
Use organic post targeting
Since 2016, you can target your organic posts to make sure they reach the right people. It’s handy for people who have specialised content that is more likely to be of interest to a specific type of Facebook user. You can choose the viewers based on their gender, age, education, location and interests. It’s a good way of testing how your content performs for different audiences. Here’s a quick guide on audience optimisation from Social Media Examiner.
Repost popular posts
Pick out your posts that received a lot of attention in the past. Then repost them to capture the attention of people who didn’t see it the first time and give users who did the chance to revisit it and share it again.
Put buttons on your website
Is there a button to Like your Facebook Page on your homepage? Don’t worry about overhauling your website, just make sure it has little clickable icons that link to your social media pages. As you can see on mine, I have them in the header and footer of my website.
Team up with other Facebook pages in your industry
Look into Facebook pages which are in your industry but provide different products or services. It could benefit you both to work together and promote each other’s products and services. For example, if you had a company selling travel products, team up with local travel agencies and see if they’d like to run a Facebook competition with your product as the prize.
Use advocacy to grow your brand
Brand advocacy is where people who have engaged with your business promote your products and services to their individual networks.
Think about brands like Nike and Apple. They’re known for their die-hard fans who are always promoting their products and content. This is a free way of getting promotion, and you can get in on this too! Here’s how:
- Engage your employees and give them a reason to rave about your business! Have them engaging with and sharing your posts.
- Offer rewards and loyalty points to your current customers.
- Give referral bonuses to people who recruit more people into your network.
- Have top-notch customer service. You can use Facebook Messenger bots to communicate and provide value to your customers.
So with all of my secrets you should be on your way to really growing your Facebook reach organically.
Does this all sound like a bit of a headache that you don’t have time for? Get in touch with me and I’ll give you some info on how I can run and grow your page for you.