Everybody is using social media, including your customers
With roughly 2.6 billion people on social media, it’s safe to say your customers are using it. It remains great for leisure, but has adapted and become an important tool for businesses to take advantage of.
Grow more awareness of your business
Without marketing your business on social media, your inbound traffic is limited to your usual customers. Being strategic on social media allows for more people to transfer into potential customers, as they could end up on your website and result in making a purchase. If your website is well made, your sales will increase with social media growth.