How to use awareness days in your content marketing
What are awareness days?
You’ve probably come across a few different awareness days without even realising it over the years, including Valentine’s Day, Halloween and Christmas. Yes, these are all awareness days you’ve heard of, but did you know there are in fact hundreds of others that run every year?
Awareness days are designed to draw your attention to specific issues, causes and events. You might wonder how this is relevant for your business – they allow you to explore specific topics and create engaging content for your socials.
Why should you use awareness days in your business?
Incorporating awareness days into your content calendar can help you keep content fresh and relevant. They provide a great opportunity to align your marketing efforts with important dates that resonate with your audience. Plus, they can inspire new content ideas and offer a chance to highlight causes that are important to you and your audience.
Using awareness days allows your business to create unique content, promoting your brand and increasing your social media presence. The more people you reach, the more likely you are to find your ideal audience.
However, it’s crucial to be selective with your awareness days and choose ones that align with your values. It’s always important to add context to your chosen awareness days to make them more personal and relatable to your audience. Most awareness days will have specific hashtags for social media so be sure to use those in your posts to maximise engagement.
Example ideas
Once you’ve chosen a few awareness days to focus on, the next step is to think of some content ideas. This part can sometimes be tricky, but don’t worry if you’re short on ideas—we’ve put together a few examples to help get you started.
Example 1: National Love Your Pet Day
To celebrate National Love Your Pet Day, consider inviting your employees to share pictures of their pets. You can create a post showcasing a selection of these photos, highlighting how much you value your employees and their furry friends. To encourage engagement, you could ask your audience to participate by sending in photos of their pets as well. People love pet photos!
For businesses similar shops or cafés, you can ask customers who bring in their pets for a photo. This not only supports the awareness day but it’s also an opportunity to promote that your business is pet-friendly.
Example 2: National Biscuit Day
Who doesn’t enjoy a good biscuit? You could make a fun reel by asking everyone in your office about their favourite biscuit. Bringing in a selection of biscuits will add a personal touch.
For a more creative approach, you could host a biscuit bake off. Get the team involved in baking their best biscuits and use the event for some great social media content. This will not only bring your team together but also provide your audience with some tasty inspiration.
Example 3: Social Media Kindness Day
Social Media Kindness Day is a perfect opportunity to encourage your audience to leave you a Google review. Share some testimonials you’ve already received and turn them into a reel or a montage of photos.
It’s also a great time to remind your audience about the importance of being kind on social media. Offer some top tips to promote positive interactions and build a supportive online community.
DOWNLOAD OUR AWARENESS DAYS CALENDAR
So how do you know what awareness days are coming up, we hear you ask? Fortunately we’ve put together a 2025 awareness days calendar, available for you to download. Just click this link, enter your name and email, and you’re all set to download our awareness days calendar. Simple!