Marketing products on Instagram, but unsure what you should post every day? In this article, you’ll find 14 unique Instagram Story ideas you can use for marketing your business.
1. Tell a story about the products you offer
Tell the story of how a particular product came to life. What made you create it in the first place? What does it do and how is it used? How has it made a difference in the lives of your customers? Paint a picture when telling this story.
2. Share the process of making your product
Behind-the-scenes content enables viewers to become invested in the journey of bringing a product to life. Do this through photos and videos on your Story. Build excitement and interest from your followers by allowing them to see the step-by-step process of taking your product from an idea to its finished form.
3. Reshare user-generated content
Get your current customers involved in content creation by encouraging them to share photos and videos on Instagram. Have them tag your business, so you’re able to see the content and repost to your Instagram Story. Not only will your customers feel appreciated by you sharing their content, it also shows potential buyers that others love what you have to offer.
4. Showcase your favourite products
Have a weekly feature where you showcase just one of your products in an effort to drive sales. This could be your favourite product or something that has been a bestseller that week. Share photos, videos, and even a review of that product from a previous customer.
5. Vlog your day
‘Work with me Wednesday’ is a popular theme for businesses owners to share. Commit to bringing your followers along for a day in your life for at least one day each month. Let them see your morning routine, what’s on your to-do list, and even what you’re eating.
6. Answer frequently asked questions about your offerings
Odds are your Instagram followers have some questions about your business or products. Give them the chance to do that by having a Q&A session every so often. You can use the Questions sticker to encourage them to ask away!
7. Tease upcoming sales
Sales are always a good way of bringing in new business. If you have a sale coming up, let people know a week before on Instagram Stories. You can even include a countdown sticker so they can choose to be reminded when the sale begins.
8. Share customer testimonials
One thing you should absolutely do is share testimonials from your customers. Take screenshots of reviews posted on Facebook, Google, etc. and post them to your Instagram Story. Sharing testimonials from past customers shows credibility.
9. Poll your audience to get to know them better
Use polls to gain a better understanding of those who follow you. Ask about their demographics, interests, preferences and other useful information. Many brands like to play a game of “This or That” on their Stories by adding polls for engagement. Some questions are just for fun, while others offer feedback about the business or products.
10. Create a regular Story series
Sometime’s it’s easier to create content when you have a theme planned for each day. For instance, you might use #MondayMotivation to share an inspirational quote to start the week. You could also have days dedicated to highlighting specific products, team members or customers.
11. Repurpose past content for Stories
Every piece of content you create doesn’t need to be brand new. Dig into previous posts, blogs and videos to find content that’s still relevant for your audience today. Then rework it into a Story using pictures or video.
12. Recommend other businesses
Sometimes it’s nice to spread the love to other small businesses that are doing amazing things just like you are. If you know a business that your customers might purchase from, tell them about it. Create an Instagram Story that features this business and what they’re all about. It may just encourage them to reciprocate the gesture.
13. Show a behind-the-scenes look at your workplace
This idea for Instagram Stories isn’t for directly promoting a product, but it’s still a great way for followers to build a connection with your brand. People are more inclined to purchase when they have a strong relationship with you. Give them the chance to see into your workplace, so they can learn more about who you are and how you work.
14. Introduce individual employees
Customers want to know the faces behind the business logo. Interview your employees on camera and ask them a few simple questions. They could simply introduce themselves, talk about their role in the business, and include a fun fact for people to get a greater sense of their personality.
When marketing on Instagram, it’s smart to use a combination of these different types of Instagram Story posts to get the most out of the platform. The more high-quality content you share, the better your chance to expand the reach of your business and boost sales.