Whether you manufacture bottles or computers, you must be on social media.
B2B and B2C manufacturers are taking to social media to grow their brand awareness, engage with their customer base, and ultimately generate more sales.
But knowing what to post can be tricky. Let’s be honest – manufacturing can be quite dry, and finding ways to make your content exciting and engaging may not always be easy.
So here are some social media post ideas for manufacturing businesses.
Show off the team
Showing off the hardworking staff members who keep your team running is sure to generate engagement. People love to see other people, and lifting the lid on the experts who are behind the brand is great.
Examples include introducing a staff member with a fun fact or something they like to do out of work; use a staff member to create a “day in the life” feature; something funny and non-promotional like your staff having a cup of tea and asking your followers how many sugars they take.
Shows like Inside The Factory draw in millions of viewers (including me!) on the BBC, as consumers love to know how products are made.
Ask a staff member to go around and film or take photos of your manufacturing processes and different areas. This type of content is always a hit on social media.
If you have a particularly extrovert member of staff, you could even ask them to present features on your different manufacturing areas, which can also be uploaded to YouTube.
Industry news and updates
Be sure to keep on top of industry news – whether you’re talking about a recession, health and safety or climate change, it pays to be in the know about your industry news. If you don’t have your own blog, follow and share content from sources in your industry, such as the following:
Trends and cultural events
Keep an eye on trending topics and look for ways you can piggyback off them.
Cultural events are also important. Make sure posts are thought about particularly for Christmas, New Year, Halloween, Easter and Bank Holidays – being creative with your brand where you can. Sharing birthday messages for staff, decorating the offices for Christmas/Halloween and changing your brand colours for St. Patrick’s Day are all great ways to have some fun and add some personality to your brand – whilst being the ideal content for social media.
Product promotions and discounts
Of course you’ll naturally want to share news and information on your products and services, so share some professionally-shot images to let the world know how fantastic your products are. Creating nice graphics of customer testimonials/reviews is an effective way of promoting your business too.
Just make sure you’re not in promote-mode for all of your social media posts, otherwise people will engage with you less and potentially unfollow your brand.
Would you like more advice?
I can provide a social media strategy, bespoke to your business, based on your industry, target market, and what you wish to achieve from social media. It includes specific content ideas, the platforms you should be using, the best free online tools to use, and much more. This is priced at just £195. Get in touch to find out more!