A guide to LinkedIn newsletters
I’ve recently started creating LinkedIn newsletters for my clients, which have resulted in the articles I publish receiving much higher views and engagement. Why? Because anyone who is subscribed to your LinkedIn newsletter receives a notification every time you publish new content in it.
If you regularly update your blog, it’s a brilliant way of getting that content seen by your LinkedIn connections. Find out more in my guide below.
What are LinkedIn newsletters?
A LinkedIn newsletter allows you to build and grow an actively engaged audience and raise your brand awareness. When you initially create your LinkedIn newsletter, all of your connections will receive a notification to subscribe. Then any that do subscribe will receive a notification every time you publish new content within it.
Your LinkedIn newsletter should concentrate on the same topic, one that’s relevant to your business and your audience’s needs.
Why consider LinkedIn newsletters?
As is typically the case when a new feature on a social platform is introduced, LinkedIn is working hard to make sure newsletters get as much reach as possible. At a time when organic reach seems to be suffering across social media and open rates, and emails can fluctuate, having LinkedIn help you get views on your content at no extra cost is a huge benefit.
LinkedIn newsletters can also help to get your content in front of people who may have never come across your profile before. If you create a killer newsletter that drives engagement, LinkedIn will show it to more people. This gives you a chance to increase your organic reach.
How to create a LinkedIn newsletter
Firstly, you’ll need to turn on Creator Mode (you need 150+ connections and you must have recently shared a post).
Then to construct your newsletter, on the homepage click ‘Write an article’, then click the ‘Create a newsletter’ button. You’ll be prompted to fill in details about your newsletter…
- Newsletter name: choose a title that’s clear, optimised, and conveys the overall value of the information you want to share with your subscribers. Try to avoid vague names.
- Description: again, focus on writing a clear description and use terms people may search for.
- Logo: you can upload a square image of your logo, or a photo of yourself if that is more suitable.
- Anticipated schedule: choose how often you plan to publish content to your newsletter – daily, weekly, biweekly or monthly. But don’t worry; LinkedIn won’t force you to stick to that schedule.
Note: You can create a newsletter on LinkedIn as yourself or as a company page.
Publishing quality content to your newsletter
Now you’ve set up your newsletter, every time you create an article, it will be sent out through your newsletter instead. Consider going back over some of your previous content and repurpose your most popular content pieces for the newsletter. This can give you a way to start building the value of your newsletter without having to commit to a huge effort.
As you create your content, it’s important to always deliver quality to retain your subscribers. Readers should be able to trust the experience they’re going to have when they tap on that notification that sends them to your newsletter to read your new content.
While we are used to traditional marketing strategies like advertising, blogging, and emailing (all of which do work), it’s always good to explore other options. If you feel like your approach needs refreshing, a LinkedIn newsletter may be that creative outlet you’ve been looking for.
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