Working as a florist can be great fun. Not only do you get to create and design gorgeous bouquets for weddings, Valentine’s and other celebrations, but you get to spend your time connecting with nature.
The cut flowers industry is now thought to be worth more than £690 million in the UK. But with increasing competition, standing out and making sure your customers keep returning can be tough.
An effective way to grow your online presence is through social media. Below, I’ve listed some fantastic social media post ideas for florists.
Photos of your flowers
You create beautiful flower displays, bouquets and boxes every day. So make a habit of taking photos and sharing them to promote your business. These can be shared on your social media pages to showcase your skills. When your followers see how good they look, they’ll no doubt want to get in touch to order some flowers for their own special occasions.
Gift ideas for occasions
Whether it’s Christmas, Mother’s Day or another special occasion, remind your followers that your flowers are an option to consider. You could launch limited edition bouquets or flower boxes to encourage users to get in touch.
Take photographs and videos or create graphics, stress that you’re offering a particular product for a limited time only, and consider boosting your posts on Facebook and Instagram to boost your reach – and you’ll quickly generate new business.
This can go all year round, with seasonal displays for Spring, Summer, Autumn, Winter, Bank Holidays, Halloween, and so on. The possibilities are endless!
Interesting facts about plants
You’re likely to know more about plants and flowers than anyone else, so come up with some interesting facts and statistics that you can share.
People are becoming more aware of the positive impacts that nature has on our mental health and wellbeing. For example, Peace Lilies are known to improve our sleep quality.
Interesting facts also increase engagement – did you know that in the 17th Century in Holland, Tulip bulbs were more valuable than gold?
Videos of the arranging process
Videos on flower arranging are a great idea, giving people tips on how best to preserve their bouquets, or even how to grow their own plants. There are numerous ways to incorporate video content into your social media strategy. But if you’re not feeling confident enough to speak in front of the camera, then film the flowers and use some royalty free music.
Don’t underestimate the power of your job. You help brighten up rooms and spread positivity with your floral displays at the best and most difficult times in life. Ask your followers to send in some reviews. Or even better, encourage your customers to take photos of their bouquets and tag your company in the posts. You could enter them into a monthly prize draw as a nice incentive.
Reviews and user-generated content are brilliant for brand exposure. It also makes your business feel more human.
Would you like more advice?
I can provide a social media strategy, bespoke to your business, based on your industry, target market, and what you wish to achieve from social media. It includes specific content ideas, the platforms you should be using, the best free online tools to use, and much more. This is priced at just £195. Get in touch to find out more!