I am incredibly lucky because my business means I can still continue to work for (some) of my clients during lockdown. For most other business owners, this isn’t the same.
However, that doesn’t mean there is nothing you can do! This is the perfect opportunity for you to work ON your business, and do those things that you didn’t have time to do before – update your website, sort out your social media platforms, and review your marketing strategy. See below…
1. Create/review your marketing strategy
Do you have a marketing strategy in place? Start by listing your business goals and deciding on the things you’d like to focus on in the future. From here, you can put together a 3 month, 6 month or even better a 12 month marketing plan, ready to implement.
2. Review your social media platforms
Is your LinkedIn profile up to date? Is it still necessary to post on Twitter? How can you improve your Instagram page? Now is the time to review each of your social media platforms. Go through each page to check that the information displayed is still relevant, and spend a block of time creating a list of content ideas.
I provide bespoke social media strategies for just one or all platforms (LinkedIn, Facebook, Instagram and Twitter), with recommendations on how you can improve your pages, and lots of content ideas to get you inspired. Prices start at just £95.
3. Get your website looking up-to-scratch
One of those jobs that business owners often put to the bottom of the priority pile – tweaking/updating their website. It’s important to keep your website updated to improve SEO, however so many websites I have come across haven’t been updated for months, or even years! So get above your competitors and update it. Maybe you have different services you offer, or you can create landing pages for future promotions? Look at the websites of big brands in your industry for inspiration.
4. Blog blog blog!
A great way of keeping your website updated regularly is blogging. It also shows your audience you’re in-the-know, and it provides you with content to share to your social media platforms, driving more traffic to your website. Spend time writing lots of different blog posts, ready to upload to your website on a weekly, fortnightly or monthly basis.
Blog post ideas:
- how-to articles
- top tips
- industry news
- staff profiles
- client case studies
5. Gather testimonials
It’s not just you who now may have more free time, but your clients too. People being in lockdown makes this the perfect opportunity to ask your past and present clients to take the time to create a testimonial for you. Compile these together to put on your website and across your social media platforms.
6. Look at your analytics
Another one of those things people often don’t have time to do – review their marketing efforts. Do you have a Google Analytics account for your website? Dive in and take a look at who your audience are, the time they’re spending on your website, and on which pages. Google Analytics provides an endless amount of site statistics.
Also look at your social media analytics. If you have a business page on Instagram, you can see your insights, which includes the times of day and days of the week which your followers are most active. On Instagram, as well as Facebook and LinkedIn, you can look at the engagement (likes, comments, reach/impressions, etc.) of each of your posts – are there any similarities in the posts which have the best engagement? Are your best posts varied on the different platforms? By analysing what’s been working well, you can strategize future posts to generate more engagement.
If you would like any further bespoke help on any of the above (website review, blogging ideas, social media training, analysis of your competitors), please get in touch with me.