If you don’t have an employee with the expertise and time to control your social media marketing, it’s a good idea to hire a social media agency who can fully manage your pages and ensure you achieve results.
But with so many social media agencies around, how do you know you’re picking the best one? Here are some things you should consider when making your decision.
1. What makes them different from their competitors?
Googling “social media agency” will come up with more than 600 million results. There are thousands of agencies out there, but not every single one is right for every brand. You should start by looking for a business that cares about the success of its clients.
Ask potential agencies what sets them apart from the competition. For me, I am different because I work solely, meaning I am completely personable to my clients and I take the time to understand each business (and their target market!) that I work with.
2. “Do I need to be on every platform?”
If the agency answers “yes”, this could be a warning flag. Not every social media platform is right for all businesses. Get more of an idea here of which platforms your business should be on.
Businesses should strategically choose platforms based on the target audience and goals. A reputable social media agency will look into the target audience for the client and then pick the most suitable social media platforms that are most likely to reach those audiences.
3. Are they able to advise you?
Gaining confidence in the agency’s knowledge of social media is vital. While you may be unsure of the answers yourself, it’s still important to ask questions and see how they respond. Do they offer new ideas which you hadn’t considered or heard of?
4. How do they analyse results?
Social media agencies should provide an analysis of the results of their social media work, when it’s both positive and negative. Social media can take time and can have a cumulative effect on consumers. While it’s important to demand responsibility for results, it’s also key for you to have patience.
You and the agency should communicate about results, tactics, content options and potential strategies regularly. If an agency doesn’t have a process to report ongoing results, they may not be as connected with their clients as they should be.
Hire an agency that is willing to understand your business, be communicative, and provides inspiration to meet your social media goals. If a brand can do that, social media marketing can reap benefits and produce solid results in the form of loyalty, engagement, awareness and sales.