Communicating with video can be done in any type of digital marketing, but there is so much potential when it comes to incorporating video into your social media strategy. Here are five simple video ideas for social media:
1. Highlight your company culture
Social media is the place to organically share the inside scoop of your company – the possibilities of how to do so are endless. This is also something that can be done authentically, by combining both curated and candid content to show what your business is all about.
Allow someone in your team to make videos (it can be from their phone) for the day. Have them share their day-to-day and why they value your company or product. Doing this will give your audience an authentic insight into what it’s like to work at your company, helping them understand your product more – creating an opportunity for them to connect with your business on another level.
Think about what makes your company special, and use your team members to highlight that.
2. Recap a piece of content
These days, social media feeds can be more overwhelming than fulfilling. As a marketer, it can be frustrating that despite all the fantastic blog posts you share, witty content you craft, or followers you gain, it’s hard to see the engagement you want in your posts.
That’s where video can save the day. Video on social media is no longer just a trend – it’s massive for engagement. LinkedIn users are 20 times more likely to share a video on the platform than any other type of post. Tweets with video see 10 times more engagement than those without. And video generates more engagement than any other content type on Instagram.
So craft those insightful blog posts into snappy videos – this type of video is so easy to create because the script practically writes itself! Instead of making it easy for the viewer to scroll past your post of text and static images, make something eye-catching and engaging that will point them in the right direction to learn more.
3. How-to videos
A video launch of a new product is always a great opportunity to show your followers on social media what it’s all about. And what better way to do that than with a product walk-through?
When a new product launches it can be overwhelming to customers. There are multiple ways to guide people along, but one of them should definitely be a video. Thanks to your explanation and expertise, your audience will be on the track to use it in no time!
What can make a finished video even more enjoyable is to see a behind-the-scenes clip of how it happened. Your audience are bound to wonder how you got to the finished product, and getting this footage cut into an easily shareable videos for social media is a great way to keep your audience engaged.
Get these little pieces shared before the finished product, to drive anticipation for what is to come.
5. Spread the word about an upcoming event
Whether you’re hosting a large event like a conference (although probably unlikely in these current circumstances!) or a small-scale webinar, you’ll definitely want to spread the word. Videos are the perfect medium to share high-level details and build excitement for your event.
Create an enticing promo video for your event, and ask your staff members to share with their contacts. LinkedIn makes this super easy with their employee notification feature. Engaging your employees will increase your reach, making your promotion impact even stronger.
Facebook allows businesses to create private groups and dedicated event pages, which can be a place to generate awareness and build buzz.
Shine bright like a videographer
There you have it – 5 simple social media video ideas. So what next? I’m now offering an exciting new videography service where we can guide you along the way with ideas for video content. Then we can edit them so they’re perfectly curated for your social media channels. Get in touch to find out more about this service!