If you work in social media or another area of digital marketing, podcasts are a brilliant way of keeping up with what’s happening in the digital world. Not only that, but they’re a great place to learn about relevant news, industry updates, platform updates and tips and advice from others as to what’s worked for them and what hasn’t.
Digital marketing is not as easy as creating a nice looking graphic, posting it on social media, and waiting for the likes, comments and new business leads to come in! Or sending out a newsletter directing people to your website, and being done for the rest of the month. It takes a lot more work, analysis and networking than that!
So below are some super handy digital marketing podcasts I recommend you give a go. Each of these is unique in what they discuss, how they discuss it, and the way the hosts lead the podcast. But they all bring highly valuable knowledge!
1. The Art of Social Media
This podcast focuses specifically on social media marketing. The podcast is a series of interviews, focusing on some of the world’s most influential and innovative social media marketing experts and thought leaders.
The advice, tips and focus of the interviews, is all about how to grow your business through social media. If you’re a business with a social media presence (which should be everyone today) or you work with clients and manage their social media accounts, I highly recommend listening to this podcast.
2. Marketing Week
This is one of the most famous and respected marketing podcasts in the UK. The podcast’s aim is to get straight to the point and give marketers concise information that they need, in one place.
3. The Money Marketing Podcast
If you’re a marketer that works in the financial industry, or you own your own business, The Money Marketing Podcast aims to be your definitive guide to all things financial planning.
The podcast runs series which focus on specific topics or issues. And overall, the podcast aims to provide marketers with the latest news, views and expert analysis. You’ll also find leading industry experts as guests.
4. Future Proof
This marketing podcast is from Said Business School at Oxford University, and Kantar, the marketing insights and consulting company. Each episode finds them having a frank discussion with an expert, about how businesses and brands can navigate the ever-changing landscape of digital marketing.
The podcast looks at big industry questions with lots of data, market research and academic references mentioned.
5. B2B Marketing Podcast
If you’re a marketer who works with B2B clients or is involved in B2B marketing projects, this one’s for you. The podcast hosts take you through their plan to provide you with everything you need to know around B2B marketing.
6. The Cambridge Marketing Podcast
This podcast aims to give marketers all the insights they need to know about marketing overall. You’ll find different guests providing their expertise, opinions and analysis on a weekly basis. The podcast covers a range of different topics, so if you’re a marketing agency owner, employee or have a digital marketing role within a company where you’re involved in a wide-variety of digital marketing aspects, this one’s for you.