Recently, app analytics provider Sensor Tower published it’s latest data report, which includes a listing of the most downloaded apps of 2019, covering both iOS and Android activity.
Across the two app platforms, Facebook-owned apps come in at 1, 3, 4 and 5, showcasing the scale and presence of Zuckerberg’s Social Network.
Google apps don’t appear as prominently in this listing, but that is largely because most of the key Google apps are already pre-loaded on Android devices, (for example, YouTube was the most downloaded app on iOS), reducing their download numbers in the Google Play store.
But while the Facebook-owning apps come out on top, a key highlight is the presence of TikTok, sitting up there among the giants at an impressive number 2 on Sensor Tower’s list.
TikTok has definitely gone to another level in 2019, but it still has various concerns lingering, including questions about the true usage and engagement levels within the app. Download numbers are one thing, but are people coming back to it frequently? That doesn’t lessen its potential for marketing right now, but if you do choose to tap into TikTok, it’ll be worth keeping a close eye on your analytics.
Further down the list is Likee, an app which provides users with a range of editing effects for their video uploads, having over 200 million users worldwide. People use this app to edit their uploads in order to create content for other platforms, i.e. Instagram.
Also worth nothing, Twitter, way down at the bottom.
Twitter has actually been gradually improving its performance, with engagement stats rising throughout 2019. But it’s quite sad to see it so far down the list. Does that mean younger users are not downloading Twitter so much, and it’s losing its appeal to new audiences?
Was the top 20 downloaded apps in 2019 list what you thought it would be? Let me know in the comments.