Recruitment is worth an impressive £32.2 billion in the UK alone. It’s one of the country’s most competitive and cut-throat industries, and there’s never been a better time to have a presence in the market and make a splash.
Demand is on the up, and recruitment firms can truly capitalise. Below, I’ve put together social media post ideas for recruitment companies, to help you find clients, candidates for jobs, and increase your profit margins in no time.
Job vacancies and opportunities
This one’s obvious, but you should of course be sharing your vacancies and opportunities on social media. Although agencies often have a talent pool and match candidates with positions behind the scenes, it’s still good to show that you’re advertising for lots of positions. Not only does it encourage people to sign up as candidates, but it shows businesses you’re a popular choice, and could therefore help match the right people to the appropriate positions.
Think about ways to mix up your social media content. You can post the details of the job opportunity with contact details, or create custom graphics to show off other adverts. See what type of way brings in the most engagement for you.
But be consistent with the frequency of posts, rather than posting a new job every day for a few weeks to then disappear for a month. Schedule posts in advance.
Show off staff behind-the-scenes
Recruitment is a pretty dry industry, let’s face it. The majority of the time you’ll be showcasing new job openings or reasons why your recruitment agency is the best.
But it’s good to go behind-the-scenes and show off your staff, for people to connect with your business. Doing this will increase engagement on your social media, humanising your brand. Take photos in the office and introduce the team, consider ‘day in the life’ posts, and share staff and company milestones. Keeping it fun is key.
Breaking up the content from just sharing vacancies will keep followers engaged and interested, helping you to appear on their timelines more often as a result.
Events, exhibitions and career fairs
In usual circumstances, chances are you’re active in attending exhibitions, events and careers fairs to promote your services. These events are great for not only spreading the word about your business, but networking and increasing your followers as a result.
Tune in with any event profiles and relevant hashtags, as these are likely to be engaged with by people outside of your following. Take some photos and let people know where they can find you on the day of the event.
Share client success stories
Case studies are effective in encouraging new clients to sign up and work with you. Whether you helped recruit a whole new office of staff or helped one business find their dream manager, there are lots of ways to tell stories and spread the word about your successes.
Ask clients to write testimonials that you can share on social media. These will improve your brand’s reputation.
Be a source of information and news
If you’re struggling for social media post ideas, position your businesses as authority on recruitment, and share news from the wider industry.
Brexit is currently one of the biggest stories in the recruitment world, with many businesses changing their strategies or pulling out of the UK due to staffing and market uncertainty. You could react to these stories, sharing your advice or tips to affected workers.
Also report on the changes in the recruitment industry (i.e. many businesses now using Facebook and LinkedIn to recruit), interesting or funny advertising campaigns, new innovations in the industry (such as automated interviewing) and advice for job seekers.
The more useful your content is, the more people will follow you on social media, therefore clicking through to your site when they see a job they like the look of.
Too busy speaking with clients or interviewing candidates? Or would you like more tailored advice?
I can provide a social media strategy, bespoke to your business, based on your industry, target market, and what you wish to achieve from social media. It includes specific content ideas, the platforms you should be using, the best free online tools to use, and much more. This is priced at just £195. Get in touch to find out more!