If you want to boost your Instagram reach with Reels, using trending audio is a good place to start. But how do you find the music that’s trending? I’ve listed my top tips for finding trending songs and sounds on Instagram Reels, so you can drive more engagement.
1. Browse Instagram’s weekly trend report
The @creators account on Instagram is a valuable resource for Reels. And every Friday, Instagram shares the top Instagram Reels trends for creators:
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Not only that, the page frequently posts general Instagram tips too, including facts about the algorithm.
2. Bookmark Later’s weekly Reels trends blog
Each week, social media automation company Later update their blog with the top Instagram Reels trends, also explaining how you can use the trends and incorporate them within your niche. Click here to visit the blog.
3. Scroll through your Instagram Reels feed
If you’re already spending time watching Reels, keep an eye out for trending sounds. To see which sounds are trending, look for the tiny arrow next to the audio’s name.
While Instagram hasn’t confirmed what makes a sound a trend, we know it’s all about momentum, i.e. the audio being consistently used or saved.
When you tap the trending sound, you can see where it comes from and how many Reels have been made with it.
4. Get inspired on TikTok
Are you an avid TikTok fan? Scrolling your TikTok For You Page can be a great source for Reels inspiration.
If you want to jump on a trend that’s more specific, type “trending sounds” in the TikTok search bar. Filter videos to “this week” and you’ve unlocked TikToks from creators sharing the top trending sounds and how you can use them.
Once you find a trend you love, search the song and artist on Instagram to see if it’s featured in many Reels. Note – TikTok trends typically appear on Reels a few weeks later, so bookmark your favourites to be ahead.
5. Follow trending Reels Instagram accounts
There are creators who scope out the latest trends, so you can easily create content that reaches more people. Check out the account Reels Tips who walk you through transitions, timing and edits for trends.
And there you have it — navigating trends isn’t a hassle with the right resources by your side.
By following these tips, you’re all set to easily discover and use trending songs, sounds, and templates on Reels.
Your Instagram engagement boost awaits!