6 LinkedIn cover photo ideas for your brand
One of the simplest ways to make a great first impression is by having a strong profile with an eye-catching LinkedIn cover photo. This is one of the first things people see when they visit your profile (or business page).
Data shows that people remember 80% of what they see, and only 20% of what they read. Use your LinkedIn cover photo to showcase who you are as a professional, highlight your services, share your contact info, or even give a sneak peek into your personality.
Photo size dimensions for your LinkedIn cover photo
We recommend creating a custom LinkedIn cover photo, because it allows you to get creative and incorporate elements that are unique to you, such as your brand colours and fonts.
If you’re not sure where to start, Canva provides a whole range of templates to get you started. These are completely customisable.
But if you have a preferred design software, below are the guidelines for your cover photo size and dimensions:
- Personal profile cover photo: 1584 x 396 pixels
- Company profile cover photo: 1128 x 191 pixels
- Maximum file size 4MB
- Must be a PNG or JPG file
When designing cover photos, beware of “danger zones” like how your profile picture will cover the header’s bottom left corner.
6 eye-catching LinkedIn cover photo examples
Whether your goal on LinkedIn is to drive new leads, grow your brand, or educate your audience, here are six examples you can draw inspiration from.
1. Danica Nelson
Danica’s cover photo tell us exactly what she does. Not only this, but its hues of red match the branding on her other social platforms. Consistency is key (and memorable!)
2. Mented Cosmetics
Mented Cosmetics are known for products that complement different skin tones. They’ve used their LinkedIn cover photo to showcase how their makeup looks on women of colour, allowing their company mission to be visually front and centre.
Squarespace is a common platform used to build personal and business websites. Their cover photo creatively uses their company slogan with on-brand photos to highlight who they are and what they do.
4. Jayde I. Powell
Jayde’s personal LinkedIn cover photo uses minimal icons to highlight what you can expect from her page and where she’s from. The perfect touch of personality.
Ritual is a supplement brand and their cover photo “clearly” defines their brand mission. The bright yellow ties in with their brand identity while also highlighting their physical product.
6. Get Social with Grace
Last but not least – me! I recently redesigned my LinkedIn cover photo to incorporate contact information and my Instagram handle. The colours also match my branding.
While it can be often overlooked, using a customised LinkedIn cover photo can go a long way in helping you stand out. If you would like me to design your cover photo, please get in touch!