Getting more Instagram followers can help increase traffic to your website, make more sales, or even turn you into a trendsetting influencer (if that’s your aim). If you want to grow your following on Instagram, here are 8 proven strategies you can try.
1. Curate your profile for a strong first impression
Having a well-planned Instagram feed that clearly showcases your niche is key for converting profile visitors into followers. When someone lands on your profile, you want them to instantly understand what your account is all about.
Consider how your posts look and what impression they give when people visit your profile for the first time.
2. Tap into Instagram Reels
If you’re not sharing Instagram Reels yet, you could be missing out on a huge opportunity to grow your follower count. Reels is still ones of the most effective ways to reach new audiences on the app.
Unlike most of the Instagram experience, the Reels feed displays content from both users you follow, and users you don’t. This means your Reels can easily reach far beyond the people who follow you, which will increase your visibility.
For the best results:
- Use keywords and hashtags in your Reels captions that accurately describe your video content
- Use trending sounds/music
- Keep your Reels short and snappy to encourage repeat views
- Create original content
- If necessary, add on-screen text for viewers watching without sound
- Aim for high-quality video footage (as opposed to uploading content with a TikTok watermark)
Even if your brand or business doesn’t feel like an obvious fit for Reels, there are still ways to see success. Experiment with popular trends, take followers behind-the-scenes, or showcase a product or project.
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This year I’ve started creating Reels on behalf of many of my clients, like the example above. If you would like some quick ideas for your business then send me an email (firstname.lastname@example.org) and I’ll come up with some for you!
3. Optimise your post captions with keywords
Optimising your Instagram posts can help to grow your following.
Instagram recently updated the app to enable users to search using keywords. Instagram considers a number of factors including the type of content, captions, and when it was posted. So incorporating relevant keywords into your captions can help to increase your post reach.
4. Utilise the hashtags
Instagram hashtags are one of the biggest tools for growth. A study looked at over 18M feed posts and discovered that reach increases by 11% as the number of hashtags grows from one to 30 (maximum of hashtags allowed).
I would suggest saving 15-20 generic hashtags which relate to your business for every post, and then using the remaining hashtags to be more specific to the post you’re sharing.
5. Host an Instagram giveaway
If you want to grow your following fast, hosting an Instagram giveaway can be one of the most effective tactics. You can reach thousands of potential new followers, while building a stronger sense of community around your brand.
Make sure you set clear entry requirements that support your growth goals, such as following your account, tagging friends in the comments and sharing the post to Instagram Stories. Also make sure the prize is tangible. Click here for more advice on running a successful social media giveaway.
6. Partner with influencers and brands
Partnering with influencers and brands within your industry is a major win-win. You’ll be able to tap into a new pool of potential followers. Plus partnerships don’t have to break the bank – some of the most effective ones are simple and mutually beneficial.
Similarly, you don’t have to work with supersize influencers to make an impact. Nano and Micro influencers typically have higher engagement rates than Macro influencers. The right strategy will depend of your bandwidth and budget requirements.
7. Post consistently
When it comes to growing on Instagram, posting consistently is key. Users who post daily typically have more followers than those who post less.
But bear in mind that creating quality content that provides real value to your audience should always be prioritised over quantity.
8. Encourage user-generated content
Encouraging your community to share user-generated content is a brilliant way of raising brand awareness and growing your Instagram following. It also provides you with content that you can then reshare on your feeds! Read more about user-generated content here.
Growing your Instagram account can seem like an uphill battle, but if you follow the right techniques and strategies, you can definitely get more Instagram followers.
For more tailored social media advice for your brand, get in touch.