Due to the ever-changing Facebook News Feed algorithm, many marketers believe the days of organic Facebook reach are over. Yes, it’s more difficult for your content to perform well organically, but it’s not impossible.
The new Facebook algorithm is encouraging more meaningful interactions, and giving users more control over content creation. Posts in the News Feed are ordered by Facebook showing you what they believe could be most meaningful, exciting or useful to you. This means you should publish content that visually appealing, with an interesting caption.
But that’s just one tip – there’s so much more you can do.
Here are some proven ways to boost your Facebook organic reach:
1. Publish native videos
Start capitalising on one of the most attractive and easy-to-consume content formats – video. Native Facebook videos achieve a higher organic reach rate compared to statuses, links or photos. Deliver the most valuable, compelling information in the first 3-5 seconds to engage viewers.
Don’t forget to add captions to your videos for many of us who watch videos without sound.
PRO TIP: Facebook rewards you with a 10x higher reach for sharing native videos directly to the platform. But if you want to connect users to your YouTube channel (for example to collect data for Google Ads) and are worried your organic reach might drop, try publishing a mix of native videos and YouTube links.
2. Mix up your post formats
Although video can shoot up your Facebook organic reach, it shouldn’t be the only content format you’re leveraging. Mixing up the types of posts you share is essential in keeping your feed attractive and audiences interested. The more interesting and diverse your content, the higher the chance your followers will share it.
Here are some of the other post types that work:
- Open-ended questions
- Text only posts
- Blog posts
As long as your posts are quality, compelling, and on par with your audience’s interests, they’re likely to earn lots of engagement!
3. Fine-tune your publishing time
Understanding your publishing time is vital, because posting when your audiences are online increases the visibility of your content. One way to figure out your optimal posting time is by looking into your performance data and pinpointing a pattern of increased interactions.
Pro tip: If you want your audience to see your content every time you publish, ask them to turn on their notifications for your posts.
4. Capitalise on trending topics
Create a strong content strategy by following the trendiest topics on the platform. You can even use Facebook Business’ Hot Topic Tool to see the latest trends, by category, industry, date, age, gender and more.
When planned and timed diligently, you can attract more traffic and gain exposure for your brand. Just make sure it can relate to your business in some way.
5. Be human
If you interact with Facebook users as a human being, personalise your responses, and show you genuinely care about your community, people will feel more connected to your business. Engage your audience in an active dialogue by asking thoughtful questions. This is a great way to initiate interactions, which helps to improve your organic reach.
Understand your audience’s demographics, affinities and behaviours in order to tailor your posts accordingly and make them more shareable.
6. Increase engagement
Encourage employees, friends and family to engage with your business content. This will boost the algorithms, meaning your content will be shared to a wider amount of people.
Organic Facebook reach is dropping, but it’s not dead yet, and there are still ways to combat the News Feed algorithm. The game has changed, but play it well and to your advantage, using the tips outlined in this article.
If you shift the focus away from your brand and think audience-first, you’ll be able to create amazing content, get more shares, and skyrocket your organic Facebook reach.