Whether you’re a self-employed builder or own a construction business, chances are you’re probably not using social media to the best of its ability. Sites like LinkedIn, Facebook and Instagram are great for showcasing your work, boosting brand awareness and finding new customers. But what should you post about? Below, I’ve gathered some social media post ideas for construction businesses to get started.
Updates on building projects
An obvious idea is to post updates on your building projects. Whether you’re building a house, renovating a property, or opening a new commercial building, sharing updates and news about your work is an excellent way of demonstrating your expertise and skills.
Following through from planning applications all the way to the sign-off allows you to tell stories and bring your followers along for the ride.
During these updates try to tag any other businesses that you’re working with, to boost the post reach and engagement.
Interesting building statistics
Interesting pieces of information are always well received on social media, so put together everything you know about your trade (the good, the bad and the ugly!) and create custom graphics.
Don’t know where to begin? Here are some stats to get you started:
- The UK construction industry employs more than 3,000,000 people
- Modular construction is expected to increase by 6% by 2022
- The percentage of young construction workers declined by 30% between 2005-16
- Just 13% of all construction firms are owned or led by women
- 40% of all construction firms still use paper plans on the job
Promotion of your properties
Young families are always on the lookout for their forever home, so by posting lots of photos showcasing your homes or new developments, people will get excited. If you target new house buyers, share interior design tips, and give people information on your guarantees and snag list policy.
Construction tips and tricks
You’re likely to have a diverse set of followers and connections – some may be local businesses looking to network, or others may follow you after you complete work on their property. Sharing construction tips and tricks allows you to show how experienced you are and gain the attention of new followers. Ideas could be as simple as installing a new plug socket, or as complex as describing how to build the right foundations on a bungalow.
Record videos, create graphics or write blog posts on your website, and become a hub for everything related to construction.
By sharing industry news, people will see you as a leading source of news and information. Actively look at online construction news websites and set up alerts on your phone.
When you’re on a construction site with your hard hat and safety goggles, the last thing you want to worry about is your social media channels. But by making an effort to create regular content and schedule posts in advance, you’ll be onto a winner.
Would you like more advice?
I can provide a social media strategy, bespoke to your business, based on your industry, target market, and what you wish to achieve from social media. It includes specific content ideas, the platforms you should be using, the best free online tools to use, and much more. This is priced at just £195. Get in touch to find out more!