The time has come where Instagram has finally included a repost button on posts and reels. This is a feature we’ve all been waiting for, but how do you do it? And what’s the benefit?

How to use the reposting feature?

Reposting on Instagram is a simple way to share someone else’s reel or post with your own followers. Here’s how to do it:

1. Tap ‘Repost’ – look for the circular arrow’s icon on any public reel or post you’d like to share.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

2. Add your own message (optional!) – tap the speech bubble near your profile picture (bottom left of the reel or post) to include a personal note.

3. Write your caption – where it says ‘add a thought’, type in anything you’d like to say about the post.

4. Tap ‘Save’ – your repost will now appear in the Reposts section of your profile, similar to how TikTok handles shared content.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Your followers may see your repost in their feed and other Instagram users can respond with comments. These will show up as direct messages in your inbox.

Why should you use the reposting feature?

Reposting your own content is a useful way to give strong posts a longer life. Not everyone sees your content the first time around, so sharing it again can help it reach more of your audience.

When people tag your brand, it’s worth sharing. Reposting genuine feedback, testimonials or customer stories helps show that your product or service is working well for real people.

Your customers and followers often say it best. Highlighting their posts is a simple way to acknowledge their support and share their enthusiasm with others.

Featuring content from your audience helps build a community. It shows you’re listening and that you value their contributions.

User-generated content can introduce your brand to new audiences.

If you manage multiple brands or sister companies, reposting makes it easier to share relevant content across platforms. Reposting your own content with a fresh comment or update can help keep things current without starting from scratch.