If you have a Facebook Page for your business, you may have recently received an email saying a new layout of your Page is coming on the 24th of August. There are 80 million pages on Facebook owned by small businesses, and these are the ones targeted to be redesigned.
Every single type of business should be active on social media. While it’s good to be active on all social media platforms, it can be beneficial to focus on just the platforms that can benefit your business the most. But which social media platforms should your business be on?
I’ve given you the lowdown on how to write the perfect tweet but now let’s give you some inspiration from some of the best well-known brands that are killing it on Twitter.
As we all know, social media plays a crucial part in any digital marketing strategy, no matter what size the business is. But how can you know what’s working and what isn’t on social media without having reports? You need to understand what is bringing engagement and driving clicks to boost success.
LinkedIn is becoming a growing social media platform that you shouldn’t overlook, especially if you are a B2B (business to business) marketer. It’s now a promising channel to generate quality leads, drive traffic and more.
Trying to build your business on social media without a defined plan or strategy can make it completely counterproductive. You’ll just find yourself posting for the sake of it, and as a result, seeing little or no return from your efforts.