Algorithms

Everything you need to know about social media algorithms

Given its growing importance in digital marketing, attention has steadily shifted towards social media algorithms. Whether you’re searching online, scrolling through your social media feed or receiving recommendations from Netflix, you are being guided by an algorithm that understands your consumption habits perhaps more than you do. Social media algorithms show people things they’re most […]

Facebook page reviews

How to encourage customers to leave you a review on Facebook

Regardless of the size, reviews are crucial to any business. From a customer perspective, they provide a place to share someone’s experience and act as a form of accountability for a business. From a company’s perspective, they work as a digital form of word-of-mouth promotion. Potential customers have a source of genuine feedback and comments […]

Social media polls

How social media polls can help your business

Both people and businesses are now using social media much more to communicate and navigate their way around the digital world. Social media polls are a great tool to engage and build your customer base, showcasing what your business does and also bringing an audience together. Facebook, Instagram, LinkedIn and Twitter all offer poll options. […]

Hashtags social media

The Complete Guide to Hashtags

With the rise of businesses having more of a social media presence, it’s important for businesses, brands, marketers and influencers to be reaching out to audiences and boosting new potential customers via social media platforms. A hashtag is a label used on social media sites that makes it easier to find posts of information with […]

Social media campaign ideas to try

Structuring your social media content plan according to current events and seasons can create a good flow for your content and help your brand stay fresh and up-to-date. If you’re in need of inspiration, look no further – I’ve brought you five creative social media campaign ideas. 1. Partnerships with local businesses, charities and influencers […]

Social media engagement

Topics that will drive engagement on social media

One of the biggest reasons people give for not being more active on social media is because they feel like they can’t find interesting things to talk about. You definitely don’t want to churn out poor-quality content, or pushy, salesy stuff that sounds spammy and impersonal. Your social media content should be interesting, insightful, real […]

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