How to make your social media cover images stand out

Cover images are like the welcome mat of your online profile—they make the first impression. It’s important to consider the size, the device you’re using and what you want to include. We’ve got a handy guide with all the important details to help you create the perfect cover images on Facebook and LinkedIn, with some […]

How to use awareness days in your content marketing

What are awareness days? You’ve probably come across a few different awareness days without even realising it over the years, including Valentine’s Day, Halloween and Christmas. Yes, these are all awareness days you’ve heard of, but did you know there are in fact hundreds of others that run every year? Awareness days are designed to […]

Instagram engagement

Steps to improve Instagram engagement in 2024

Instagram remains the strongest for engagement and brand visibility, in the continuous world of social media. As we venture into 2024, Instagram continues to change, demanding new strategies to capture and retain audience attention. Whether you’re a business aiming to expand your audience or an influencer seeking to maintain connections, enhancing your Instagram engagement is […]

TikTok vs Instagram Reels: Which Platform is Best for Your Business?

TikTok and Instagram Reels are two of the most popular platforms for short-form content. Both offer great opportunities for businesses to engage with their audiences. But which one is right for you? TikTok TikTok’s audience is primarily younger, with many users aged 16 to 24, making it ideal for businesses targeting Gen Z and young […]

The importance of visual consistency: building a cohesive brand aesthetic

In the world of social media, visual consistency is a key part of building a strong and recognisable brand. A cohesive brand aesthetic is not just about making content look appealing—it’s about creating a memorable identity. Here’s why visual consistency is crucial and how you can achieve it: Why visual consistency matters Brand recognition: consistency […]

trending music instagram reels

How to find trending music on Instagram Reels

If you want to boost your Instagram reach with Reels, using trending audio is a good place to start. But how do you find the music that’s trending? I’ve listed my top tips for finding trending songs and sounds on Instagram Reels, so you can drive more engagement. 1. Browse Instagram’s weekly trend report The […]