LinkedIn company page vs personal profile

During social media training sessions I am often asked about the differences between using a LinkedIn company page versus a personal profile. If you’re familiar with Facebook, the differences between a business page and a personal profile on LinkedIn are quite similar to Facebook. The only thing to note is that you can promote your […]

How to turn customer reviews into amazing social media posts

Online review sites are the biggest way for consumers to share feedback on products and services. And when prospective customers are considering a purchase, they’re one of the first things they check. Collecting ratings and reviews is great, but are you making the most of this valuable data? You can use testimonials to create social […]

Influencer marketing

A guide to influencer marketing

Influencer marketing in its current form is a fairly new concept. If you’re a small-medium sized business considering influencer marketing but not sure where to get started, this guide is for you. There are many benefits and it doesn’t need to be costly. There isn’t really a right or wrong way to do it, only […]

Should my business be on tiktok

Should my business be on TikTok?

The answer to this question is – it depends. But I have compiled a list of useful questions to ask yourself to find out if it’s the right place for your business to be marketed. Many businesses get slightly intimidated by TikTok. It’s much more tailored to a younger audience overall than the other platforms […]

social media marketing trends

8 social media marketing trends for 2023

Would you like to discover emerging social media marketing trends that you can put to work right now? Wondering what will matter in 2023? I’ve researched and rounded up some predictions on key social media marketing trends for 2023 that business owners and marketers should be aware of. 1. Short form video content leads the […]

Digital marketing Podcasts

6 digital marketing podcasts worth listening to

If you work in social media or another area of digital marketing, podcasts are a brilliant way of keeping up with what’s happening in the digital world. Not only that, but they’re a great place to learn about relevant news, industry updates, platform updates and tips and advice from others as to what’s worked for […]

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