Instagram engagement

Steps to improve Instagram engagement in 2024

Instagram remains the strongest for engagement and brand visibility, in the continuous world of social media. As we venture into 2024, Instagram continues to change, demanding new strategies to capture and retain audience attention. Whether you’re a business aiming to expand your audience or an influencer seeking to maintain connections, enhancing your Instagram engagement is […]

TikTok vs Instagram Reels: Which Platform is Best for Your Business?

TikTok and Instagram Reels are two of the most popular platforms for short-form content. Both offer great opportunities for businesses to engage with their audiences. But which one is right for you? TikTok TikTok’s audience is primarily younger, with many users aged 16 to 24, making it ideal for businesses targeting Gen Z and young […]

The importance of visual consistency: building a cohesive brand aesthetic

In the world of social media, visual consistency is a key part of building a strong and recognisable brand. A cohesive brand aesthetic is not just about making content look appealing—it’s about creating a memorable identity. Here’s why visual consistency is crucial and how you can achieve it: Why visual consistency matters Brand recognition: consistency […]

trending music instagram reels

How to find trending music on Instagram Reels

If you want to boost your Instagram reach with Reels, using trending audio is a good place to start. But how do you find the music that’s trending? I’ve listed my top tips for finding trending songs and sounds on Instagram Reels, so you can drive more engagement. 1. Browse Instagram’s weekly trend report The […]

LinkedIn algorithm 2023

How the LinkedIn algorithm works in 2023

LinkedIn have recently spilled the beans on some key algorithm insights as to how their platform works and what it prioritises. The platform has 810 million users and counting, and their algorithm has to process billions of posts every day, so it takes in all sorts of factors.  So how can you up your game […]

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