User-generated content

What is user-generated content?

User-generated content (UGC) is any content – images, videos, text, reviews, etc. created by unpaid people, rather than the brand itself. Brands will often share UGC on their own social media accounts, website and other marketing channels. It now plays a big role in marketing because it shows the brand being used in real life […]

30 quick social media content ideas

One of the biggest social media struggles for most is coming up with what to post (#writersblock!) It’s one thing being active on social media to help maximise brand awareness, but its another to be able to keep churning out relevant, quality content – while also running a business. If you’re finding it difficult to […]

The top 20 downloaded apps in 2019

Recently, app analytics provider Sensor Tower published it’s latest data report, which includes a listing of the most downloaded apps of 2019, covering both iOS and Android activity. Across the two app platforms, Facebook-owned apps come in at 1, 3, 4 and 5, showcasing the scale and presence of Zuckerberg’s Social Network. Google apps don’t […]

5 cheap social media tactics

5 cheap social media tactics

The reality that we live in today, is that social media and business are inseparable. There are now around 3.2 billion social media users all over the world. That is more than 42% of the current global population! And this number is only going to grow. So here are 5 cheap social media marketing tactics […]

marketing on linkedin

6 ways to boss B2C marketing on LinkedIn

It seems that more and more businesses are focusing their social media marketing efforts into LinkedIn. It used to always be a place for B2B businesses and neglected by B2C companies, but LinkedIn is still a hugely influential social media network where many different businesses can thrive. With over 610 million LinkedIn members globally, it’s […]

social media news

5 social media news stories you must read

Social media is constantly being updated, and to excel, it’s very important to keep “in the know” with these changes. Here are 5 big social media news stories from the last month that you won’t want to miss. 1. They did it again – another Facebook algorithm change Over the coming months, Facebook will be […]

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