The content you post on social media is critical to engaging your audience and creating a solid fan base. Yet many travel professionals struggle with knowing what to post. So I’ve provided some travel content ideas to help get the creative juices flowing.

Your holidays

We’ll start with the obvious. Showcase the beautiful holidays you can put together for people! The more details you can include (itinerary, location information, pricing, etc.) the better, and make sure you entice your audience with some dreamy holiday photos.

Customer travel photos

Repurpose travel photos that are taken by clients who booked holidays with you. The photos taken will be authentic which works incredibly well for social media engagement, and you can show off to your audience how much of a great time your clients are having on trips organised by you.

If you can back it with some positive client feedback about your service, even better.

Destination fun facts

Everyone loves a good bit of trivia. It’s informative, engaging and can help position you as an expert in your field. Many tourist boards and hotel properties have fun facts available, just ask to see if they can help you out. Or the internet is filled with never-ending trivia about different destinations.

Travel tips and advice

Your job role must mean you’re an expert in most things travel. There are ednless hints and tips you can provide around travel, such as handy travel apps to use, the best times of year visit particular places, recommended items to pack, and so on.

Answers to common questions

If there are travel questions you regularly receive, use the opportunity to share the answer with a wider audience. It may even prompt people to start engaging by asking more questions. Show everyone you know your stuff and they will be more likely to trust and book their next adventure with you.

Discussion topics and polls

Engage your audience by asking them questions about things such as their favourite holiday destination, the best thing about booking with a travel agent, what makes their holiday a perfect one, if they prefer the beach or a city, etc. Get them talking to you and use the opportunity to do some behind-the-scenes market research.

Would you like more tailored advice?

I can provide a social media strategy, bespoke to your business, based on your industry, target market, and what you wish to achieve from social media. It includes specific content ideas, the platforms you should be using, the best free online tools to use, and much more. This is priced at just £195. Get in touch to find out more!