Why being on social media is VITAL for small to medium sized businesses
Everybody is using social media, including your customers
With roughly 2.6 billion people on social media, it’s safe to say your customers are using it. It remains great for leisure, but has adapted and become an important tool for businesses to take advantage of.
Grow more awareness of your business
Without marketing your business on social media, your inbound traffic is limited to your usual customers. Being strategic on social media allows for more people to transfer into potential customers, as they could end up on your website and result in making a purchase. If your website is well made, your sales will increase with social media growth.
Greater customer satisfaction
Social media is a networking and communication platform. Creating a voice for your company through this is important in humanising your company. Customers appreciate being able to personally communicate with you, and being active on social media shows that you are attentive to their needs.
Your competitors are using it
Even if you aren’t on social media, most of your customers expect you to be. Over 67% of consumers now go to social media for customer service. This could be the decision maker for your customer between choosing you and another competitor.
Hi! It wasn’t long ago that I left university, and now I am managing social media accounts for numerous different businesses across England.
I have been building brands for several years now for clients as well as my other company RockHoppa®. I started working in digital marketing in 2013, to show my expertise in social media. I believe that my age of 22 gives me a step up in knowing what works effectively across the various social media channels.
I’m passionate about getting businesses “out there” in the world of social media! That will be my biggest dream for you.
Get Social with Grace | Bury St Edmunds, Suffolk | T: 07780 436116 | E: firstname.lastname@example.org