Using emojis in your marketing to drive engagement
Using images in your marketing campaigns can communicate a lot about the types of emotions you’re trying to convey – they say a picture is worth a thousand words. These days, you can deliver almost the same level of emotion with a single keyboard click: by using emojis. What are emojis? Emojis are small images […]
What to do if your posts are getting zero engagement
Social media strategies can have their ups and downs. If you’ve hit a bump in the road and your content has stalled, don’t panic. It just means it’s time to put your thinking cap on. There are lots of reasons why you might not be seeing the return on your social content that you’d like. […]
20 Facebook post ideas that will generate even greater engagement
In the last few years, it has become harder than ever to see organic engagement on Facebook posts from Pages. There’s much more competition, with more brands fighting for consumers’ attention. You need to be extra creative to get your business noticed. But worry not, because I’ve come up with 20 Facebook tactics that are […]
Facebook’s new changes to help people keep in touch through lockdown
Facebook is bringing out various new updates to make it easier for people to keep in contact during lockdown. The biggest change is new Messenger Rooms, which allows for Zoom-like conversations that put lots of people in one video chat. The person setting up the chat will be required to have a Facebook account, but […]
How employees can improve social media organic reach and engagement
Employees are some of the most trusted representatives of your brand. Reports show that potential customers trust employees over CEOs, journalists and celebrities. Internal people are sincere and accessible, which humanises your brand. If you’re curious about influencer marketing, consider engaging with your internal network. It’s a cost-effective alternative to partnering with external influencers who […]
How to navigate through the global crisis on social media
As social distancing makes us increasingly isolated, the concept of connection takes on a new meaning and the role of social media has certainly changed. Social media has been driving a lot of conversations regarding our current global crisis. Twitter states that Covid-19 related tweets are being shared every 45 milliseconds, with #coronavirus being the […]