How employees can improve social media organic reach and engagement
Employees are some of the most trusted representatives of your brand. Reports show that potential customers trust employees over CEOs, journalists and celebrities. Internal people are sincere and accessible, which humanises your brand. If you’re curious about influencer marketing, consider engaging with your internal network. It’s a cost-effective alternative to partnering with external influencers who […]
Marketing ways you can work ON your business during lockdown
It currently feels like those weird days between Christmas and New Year doesn’t it? Where we don’t know what day or date it is and what we’re meant to be doing. I am incredibly lucky because my business means I can still continue to work for (some) of my clients during lockdown. For most other […]
What is user-generated content?
User-generated content (UGC) is any content – images, videos, text, reviews, etc. created by unpaid people, rather than the brand itself. Brands will often share UGC on their own social media accounts, website and other marketing channels. It now plays a big role in marketing because it shows the brand being used in real life […]
30 quick social media content ideas
One of the biggest social media struggles for most is coming up with what to post (#writersblock!) It’s one thing being active on social media to help maximise brand awareness, but its another to be able to keep churning out relevant, quality content – while also running a business. If you’re finding it difficult to […]
The top 20 downloaded apps in 2019
Recently, app analytics provider Sensor Tower published it’s latest data report, which includes a listing of the most downloaded apps of 2019, covering both iOS and Android activity. Across the two app platforms, Facebook-owned apps come in at 1, 3, 4 and 5, showcasing the scale and presence of Zuckerberg’s Social Network. Google apps don’t […]
5 cheap social media tactics
The reality that we live in today, is that social media and business are inseparable. There are now around 3.2 billion social media users all over the world. That is more than 42% of the current global population! And this number is only going to grow. So here are 5 cheap social media marketing tactics […]