Since 2012 when it was bought by Facebook, Instagram has transformed from a fun social network for selfies and pet photos to one of marketing’s top platforms for visual content.
If you don’t have an employee with the expertise and time to control your social media marketing, it’s a good idea to hire a social media agency who can fully manage your pages and ensure you achieve results.
Whether you’re for or against it, there’s no denying that social media has impacted our lives over the last decade. It’s managed to have an effect on the way we think and feel, and it’s brought us together as one.
Smart business owners know that being active on social media is essential in today’s marketing technique. But as social media platforms have evolved, expectations have grown. It’s no longer enough for brands to simply spurt out content on all of their social media pages. They must have a strategy and address their audience’s interests and needs.
If you have a Facebook Page for your business, you may have recently received an email saying a new layout of your Page is coming on the 24th of August. There are 80 million pages on Facebook owned by small businesses, and these are the ones targeted to be redesigned.
Every single type of business should be active on social media. While it’s good to be active on all social media platforms, it can be beneficial to focus on just the platforms that can benefit your business the most. But which social media platforms should your business be on?
As we all know, social media plays a crucial part in any digital marketing strategy, no matter what size the business is. But how can you know what’s working and what isn’t on social media without having reports? You need to understand what is bringing engagement and driving clicks to boost success.
LinkedIn is becoming a growing social media platform that you shouldn’t overlook, especially if you are a B2B (business to business) marketer. It’s now a promising channel to generate quality leads, drive traffic and more.
Trying to build your business on social media without a defined plan or strategy can make it completely counterproductive. You’ll just find yourself posting for the sake of it, and as a result, seeing little or no return from your efforts.